Michael Flory

CEO & Visionary for Custom Built Design & Remodeling.

Michael brings over 2 decades of building and remodeling experience to his position as the Owner and Visionary of Custom Built. Michael’s passion to make an impact on the home building industry has led him to serve for over ten years at the local and state Home Builders Association, culminating as President of the HBA of Michigan in 2020.

Michael also has a strong passion for entrepreneurial business. Additionally, Michael strives to improve opportunities for youth to enter the construction fields, and has worked closely with Lansing Community College and organizations like the Mikey 23 Foundation to promote these gains. 

Michael strives to not only make positive changes in the construction industry and the lives of families but also in the community at large, which has led Custom Built to forge supportive relationships with local non-profit organizations such as Ele’s Place, The Mikey 23 Foundation, and Sleep in Heavenly Peace.

Michael lives in Williamston, MI, and enjoys spending time with his wife Cassie, and their 8 children. He loves to play sports, hike/camp in the Rocky Mountains, and relentlessly pursue personal growth and giving back.

Top 4 Composite Decking Brands 2023

Composite materials are a great choice for building a deck. Learn about the top 4 composite decking brands here that would be great options for your deck.




Michael Flory                       Nov 21, 2022

Dream, Design, and Build: Our Remodeling Process

Using a proven process of putting the client's needs first, Custom Built Design and Remodeling has brought the home renovation visions of Lansing and Mid-Michigan families to life.



Michael Flory                       Aug 19, 2022


Top 5 Home Design & Remodeling Ideas for the Entertainer

Looking to entertain and wow your guests? Learn the top 5 home design & remodeling ideas to entertain your guests in your home.




Michael Flory                       Sep 8, 2022


Why Now is the Best Time to Start a Career in the Construction Industry

Are you researching careers that don’t need a bachelor’s degree? Learn the benefits of a fulfilling career in the construction and skilled trades industry.




Michael Flory                      Mar 10, 2023


Top 10 Differences between Trex Composite and Wood Decking Material

Knowing the deck materials available when designing a deck is important. We are going to show you 10 differences between Trex composite and wood decking




Michael Flory                      Oct 19, 2022

How to Compare Home Remodeling Contractor Quotes

Do you have different quotes for a home remodeling project? Learn how to compare them to make sure everything you need to complete your remodel successfully is included!




Michael Flory                      Oct 4, 2022